The problem

Ads are fundamentally broken.

 
 

how many ads do you click on?

Today, we're spammed with ads of all shapes and sizes, with all sorts of different products - to the extent that we're desensitised to them. 

Isn't that ironic? An ad that does not capture the viewer's attention is useless.

Ads are designed to gain customers. Yet, when was the last time you clicked on an ad on your phone?

 

Wrong Ads for the Wrong PeoplE 

Sarah just ate her dinner. Why show her a 1-for-1 Pizza deal?


Mike loves his loafers. How is an offer on a pair of high-heels relevant to him?


Not all ads are for everyone. We keep getting ads when we don't need them


How awesome would it be if we could show the right ads to the right people, at the right time