Creating Conversations with your Customers
Emotion / Passion - A Human Touch
Creating conversations with your customers at the right place and the right time.
Future of marketing is how people react to events.
Traditional Marketing = Shouting at customers.
The issue of trust.
We will grow your business together.
Put our best people on the job.
Engineer the thinking of your company.
Don't steal time from your potential customers.
Annoying marketing kills the brand and antagonising customers - they are starting to rebel.
Most people trust the opinion of a stranger more than the website you are promoting.
People hate being marketed too.
Creating Magic for Your Customers
You have 3-5 seconds to create an impression on your new customer.
Big Data Vs Small Data.
Different responses from the same person on different channels.
Don't think as a marketer, think as a human being.
Talking to customers as the pass through the journey of life.
Be a part of their inside track / community.
It's being in a privileged position where the customer is allowing you to know their world so that you can talk to them about things that matter to them, at the right place, at the right time in the right way.